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Writer's pictureHEAT'D

How Designer Brands are Getting Involved in Super Bowl LIV

Updated: Feb 9, 2021

By Nelisa Nieto


The Vince Lombardi Trophy and 49ers and a Chiefs helmet. (Rich Graessle/PPI/Icon Sportswire via Getty Images)


Many designer brands decided to celebrate this year’s Super Bowl by dropping special capsule collections. Well-known brands like Off-White, Givenchy, Balmain, Balenciaga, and many others joined in on the action with Saks Fifth Avenue’s ultimate collection.

Left (Givenchy’s Logo Nylon Coach Jacket $1290.00)


These brands aren’t the only ones to create something special for the Super Bowl—Jennifer Lopez and Shakira both dropped some of their own Super Bowl themed merchandise. This proved to be a complete hit because their fans all rushed to support them!


Overall, Saks Fifth Avenue collaborated with 25 brands in honor of this year’s Super Bowl. The collections have items that vary from apparel to accessories. Unfortunately for die-hard football fans, the collection might be out of their budget. The collection ranges from $65 to $2,890.



Luckily for music fans, Shakira’s merchandise ranges from $24.95 to $49.95. JLo’s Merchandise ranges from $29 to $34. The only catch for Shakira is that her items were only on sale in her pop up shop! This means that fans around the country couldn’t get their hands on something unless she eventually sells it on her site or someone resells it on sites like eBay or Depop.


(Sweatshirt from JLo’s collection $44.00)


Overall, it’s always exciting to have a tangible item to remember certain events. Unfortunately for many, this Saks Fifth Avenue Super Bowl collaboration is simply too much for them to spend—and completely understandably so. Most of the items don’t necessarily have anything to do with the Super Bowl itself rather than just being a sportier version of what the stores normally carry. Most super-fans will be able to live without it, or even DIY some items that will hold a more special place in their hearts!



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